2013 Annual Report

About Collegeville Economic Development Corporation

The non-profit Collegeville Economic Development Corporation (CEDC) is working with the Borough, Ursinus College, local businesses and resident volunteers to create a strong business district, to promote our businesses and our town, to offer family-friendly programs to residents, and to help shape Collegeville’s future.  The CEDC was formed in 2003; in 2004, we received a grant from the PA Downtown Center to establish a Collegeville Main Street program.  Our current Executive Director is Rachael Morrison, who joined us in the spring of 2012.  The CEDC has four active committees:

  • The Design Committee is working to create an attractive, coordinated, quality image of Collegeville, capitalizing on our town’s unique assets and heritage.
  • The Economic Restructuring Committee (ERC) is working to create an improved and desirable retail mix and a stronger tax base among the viable businesses.
  • The Promotion Committee works with the businesses to market Collegeville’s business district.
  • The Organization Committee works to establish volunteer networks, develop partnering opportunities and expand funding opportunities.

Board of Directors

  • President – Catherine Kernen – Kernen Communications, LLC & Borough Resident
  • Vice President – Justin Bartolomucci – Edward Jones Investments
  • Secretary – Ken Schaefer – Ursinus College
  • Treasurer – Robert Burns – Susquehanna Bank
  • Board Member – Debbie Riegner – TR Insurance, Borough Resident & Property Owner
  • Board Member – Andrea Baptiste – Retail Management & Borough Resident
  • Board Member – David Kaplan – O’Donnell, Weiss, Mattei, P.C.Board MemberMyrna Knaide – MK Computing & Borough Resident
  • Board Member – Rev. Martha Kriebel – Trinity Reformed Church UCC & Borough Resident
  • Board Member – Cheryl Marple – Borough Resident
  • Board Member – Jonathan Rinde, Esq. – Manko, Gold, Katcher, Fox, LLP, Borough Resident & Property Owner
  • Board Member – Vince Raffeo – Victory Bank & Borough Property Owner
  • Board Member – Matthew Schelly – Montgomery County Planning Commission
  • Board Member – James Stedman – ArchitectBoard MemberAndy Feick – Ursinus College & Borough Resident
  • Board Member – Louise Tulio – Borough Council Member & Borough Resident
  • Executive Director – Rachael Morrison

Attracting New Businesses to Collegeville

In 2010, with funding from Collegeville Borough and Ursinus College, the CEDC hired the JGSC Group to conduct surveys of businesses, residents and Ursinus College students and develop a market analysis of the types of businesses the town desired and would support.  This is similar to the process undertaken by other towns to create a more robust and focused business climate, such as Phoenixville and Skippack.

The CEDC’s Economic Restructuring Committee (ERC) is now working to update that study with the latest Claritas and other data.  Additionally in 2013 the ERC has:

  • Developed “selling points” for businesses on why they should choose Collegeville as the location for their business,  This information is posted on the CEDC website;
  • Been working to recruit successful businesses  from other communities to Collegeville;
  • Has been working with building owners and the management companies of the Borough’s two Shopping Centers to identify and attract businesses  that would be successful in Collegeville and complement existing businesses.  When business owners express an interest in relocating to the Borough, the CEDC’s Executive Director acts as a resource to provide them with more information.

Services for New Businesses in Collegeville

When a new business moves in, the CEDC sponsors a ribbon cuttings to announce the business’ Grand Opening, and then works to get coverage for the business with the local news media and through our newsletter, blog and social media.

CEDC Promotion of Existing Businesses

In 2013, the CEDC created and ran a number of special promotions to increase our existing businesses’ visibility and introduce new customers to them.  Some examples:

The Freshman Backpacks Project—The CEDC worked with local businesses to encourage Ursinus students to patronize their businesses by providing information and coupons from the businesses to  Ursinus freshmen and students living off campus.

The CEDC’s partnership with Ursinus College produced several popular “Dinner & a Show” promotions, which encouraged residents to patronize local, independent restaurants for a pre-theater dinner special.

Dinner and a Show
“The Farmer & the Chef” fundraiser
for the Collegeville Farmers’ Market spotlighted 18 local and nearby restaurants for a tastings dinner.  Dinner guests were encouraged to continue to patronize the restaurants throughout the year; if they visit at least 12 restaurants over 12 months they receive 50% off admission to the 2014 “Farmer & the Chef.” The restaurant voted “Best of the Evening” by the attendees was Rocco’s Brick Oven Pizzeria.  The restaurant then used that distinction in their promotions.

farmer & the chef logo

Residents were encouraged to visit local businesses in order to buy the rubber ducks needed to participate in the “Rubber Ducky Regatta,” which helped to introduce new potential customers to the businesses.

 Regatta Ducks

Businesses sponsoring “Movies in the Park” were able to set up tables at the event and also introduced themselves to residents attending the movies by engaging in conversations and giving out coupons and information about their businesses.

At Community Day,
local businesses were invited to showcase their businesses through booths at the event.  Community Day logo

Businesses Who Are Members of the CEDC also can take advantage of having their business events promoted by the CEDC to local media, posted in the Perkiomen Valley Patch,  and disseminated to the CEDC’s 3,000+ e-mail list to local residents and promoted through Facebook and Twitter.

Collegeville Economic Development Corporation 2013 Community Events

In 2013 the CEDC debuted several new events as well as continued community favorites:

New this year

Dinner & a Show  the CEDC and Ursinus College teamed up to promote both local restaurants and the quality of the Ursinus’ performing arts to residents through “Dinner & a Show,” a deliciously inexpensive evening of dining and enjoying the theater.

Dinner and a Show

Collegeville Community Day where the CEDC partnered with Ursinus College to provide outdoor fun for the entire family on the Ursinus’ campus’ front lawn. It was a fun day for everyone in the family –Fido included, and showcased the talent and offerings of the Collegeville and Ursinus students along with promoting local businesses.

Rubber Ducky Regatta which celebrates everything we love about the Perkiomen Creek in a fun competition pitting each person’s rubber ducky against their neighbors’ and friends’ ducks as they race (or rather slowly float) toward the finish line at the Perkiomen Creek Bridge.

rubber ducks

Movies in the Park attended by area residents with their picnic dinners, chairs and blankets. The event also showcased the local business sponsors.

movies in the park

Farmer & the Chef brought the chefs of the area’s most sought-after restaurants together to provide an evening of amazing cuisine.   The tastings dinner featured a leisurely evening of appetizers, main courses and desserts while promoting local restaurants.

Residential and Business Holiday Decorating Contest 
On Dec. 16, prizes were awarded to three homeowners for their home holiday decorations and to My Friends Tavern, the winner of the business decorating contest.


Favorites

Colossal Collegeville Yard Sale which attracted over 3,000 bargain hunters to the Waterworks Park.

The Holiday House Tour Despite the snow, over 200 area residents toured the eight homes, which included historic properties, renovated homes, and new builds.

 IMG_20131208_145406-SNOW

This year’s Jingle Jog & Holiday Happenings was a wonderful community event. After the race, local residents were  entertained by the Ursinus Bearitones and B-Naturals, Dance Depot, PV High School Chorus and the Adult Choir from The Community Music School. All were put into the Holiday Spirit by the Tree Lighting and of course, Santa & Mrs. Claus.

Collegeville’s Farmers’ Market

cfm

Collegeville’s Farmers’ Market moved to a more centralized location, the DaVinci’s parking lot, near the Perkiomen Trail this year.  The market, which works to provide fresh and local items to Collegeville residents, had an average of 500 customers and about 20 vendors per week. Residents and visitors enjoyed the market and fun events such as the pie baking contest, BBQ Market, and Breakfast at the Market. Shoppers chose from an array of locally produced products ranging from fruits and vegetables to pastured beef, artisan cheeses, specialty vinegars, wine and chocolates, fresh breads, scrumptious cupcakes, dog treats, handmade candles, jewelry, and even handmade women’s clothing.

CEDC’s Enhanced and Updated Website

The CEDC has a community-driven website which can be viewed at: www.collegevilledevelopment.com. The site houses a community calendar to keep businesses, residents, and visitors updated on what is happening in Collegeville. The website will also share projects and goals with the community and its contributors. For 2014 businesses will be invited to partner with the CEDC and will have the option of placing their logo with a link to their businesses’ website.

Improvement Projects

CEDC’s Design Committee has helped fund over $100,000 in improvement projects for property and business owners on Main Street through the Façade Challenge Grant Program and the State Farm Good Neighbors Curbside Appeal Grant Program. The CEDC has applied for additional grant funding for 2014.  We also maintain information and a business map in the Information Kiosk at the Perkiomen Trail parking lot.

Once again this year, the CEDC ensured that Main Street was decorated with hanging baskets and welcome banners on the lamp posts.  The lamp posts are now decorated for each season; for the holidays we have hung our  winter banners and included lights and garlands on the posts.

Resident Communication Program

The CEDC has undertaken a communication program to collect e-mail addresses of Collegeville residents in order to keep everyone informed of community programs and events. We also utilize social media, newsletters, our websites  and press releases to help promote local businesses and CEDC and local events, projects, and programs.

For additional information:

Collegeville Economic Development Corporation (CEDC)
476 East Main Street
Collegeville,  PA  19426
610-454-1050
www.collegevilledevelopment.org

CEDC logo